Hampshire's Longest Established Bridal Shop.


Brides is a family business, established in 1976 by the Jory family, with a wide reputation for quality and service, with over 50 years of experience we are the longest established bridal shop in Hampshire, Dorset, Wiltshire and beyond. We have testimonials from 3 generations proving we are one of the best wedding shops in Hampshire.

We are unrelated to any other bridal shop of a similar name. At Brides of Southampton we offer a friendly service but with expert advice, offering wedding dresses for hire or sale. We also provide bridesmaids dresses for all ages, Prom gowns, handmade veils and tiaras, wedding shoes and bridal lingerie, petticoats along with experienced alterations staff on the premises. We have one of the largest collections of designers throughout the bridal shops in Hampshire. Please see the list of our fantastic designers in our wedding planner section.

Our staff, many of who have been with us since our inception 37 years ago, have gained much experience working in a bridal shop, recognising the needs of the Bride and her bridal party.

Established for over 40 years, our well stocked showroom has an exciting and regularly updated collection of dresses to suit everybody, drawn from the top designers from all over the world. We cater for all sizes; from size 6 to 36 and we pride ourselves in helping the Bride with the fuller figure and have samples to try in larger sizes. Our extensive range is for hire or purchase and no effort is spared in giving a very personal attention to ensure that every Bride and Bridesmaid is perfectly fitted for the occasion in the dress of their dreams at a price they can afford.


Monday9.30 – 5.30
Wednesday9.30 – 8.00 Late
Thursday9.30 – 5.30
Friday9.30 – 5.30
Saturday9.00 – 5.30
Sunday10.00-4.00 Appointments only

Saturday 23rd – 9am -2pm
Christmas Eve – Closed
Christmas Day – Closed
Boxing Day – Closed
Limited appointments available 28th – 30th December please email us for an appointment. MERRY CHRISTMAS TO ONE AND ALL

DISABLED access available.

APPOINTMENTS – what would you prefer?


We do recommend you to make an appointment for your wedding dress shopping. Please call or email us for more information on our different services that we offer or see below.

It would be appreciated if you could keep your guests to a maximum of 3 people.

Tel: (023) 8055 3449

Email: info@bridesofsouthampton.com


Would you like your bridal shop to be private, peaceful and tranquil whilst choosing your wedding dress. Or would you like a fun party evening wedding dress shopping with your bridal party. We offer an exclusive out of hour’s private appointment .- Monday, Thursday and Friday 5.30pm to 7.30pm. With complimentary bottle of champagne. £50 per Bride.


The bridal showroom is not the most suitable or safest place for toddlers/children. In order for you and other customers to enjoy your wedding dress choosing experience may we politly discourage toddlers/children in the showroom.


Please be aware that purchasing gowns on the internet
through a non-authorized stockist of our designers IS NOT recommended by Brides of

By doing so you will quite possibly be receiving a counterfeit gown of much
less quality that looks nothing like the original dress that will be shown to you
in the showroom. Please do not let this happen to you!

Whilst we do understand that in today’s difficult financial
times finding the “best price/deal” is important, we also know that
compromising on the quality and service to save a few pounds can result in a
disaster. All of our designers provide quality fabrics and materials and will
have consistent  pricing across all retailers. Finding a shop or a website that offers a gown seen in Brides Of
Southampton at a substantially lower price than other shops, can likely result
in a counterfeit gown of a much lower quality.

Brides of Southampton are committed to meeting and exceeding
your expectations and pride ourselves in giving excellent quality and original
gowns for your special day. Please do not be caught out in these internet promises
and spread the word.